Why JOY COLORi
JOY COLORi imports carbon neutral/climate neutral/ESG+ Certified Brand Butterfly Mark from the U.S.
Diamonds are grown in the lab and registered as “Future Diamonds” while having international diamond grading certificates such as GIA, GCAL, and IGI.
To protect consumer rights, we’ve become a key member of the IGDA upon invitation.
Why JOY COLORi
Joy in Life, Living in Color — Embrace the joy and vibrancy in your shining life. Each diamond, with its perfect cut and radiant, multi-colored fire, symbolizes the unique story in each person's life. The brand name, JOY COLORi, combines JOY which represents happiness and delight, and Color which reveals a world of vivid colors. The small "i" symbolizes each individual, every life story, and the happiness in every moment. Whether it's a promise made or a milestone in your life's journey, let JOY COLORi accompany you and confidently shine the seven-colored fire of life.
JOY in Life, Living in Color
1. The meticulously selected diamonds with ideal cut proportions create an exquisite display of multi-colored brilliance
The ability of a diamond to radiate its ultimate multi-colored brilliance lies in its “cut.” For JOY COLORi, the pursuit is not just about achieving the “Ideal Cut” grade, but ensuring that every facet, angle, and proportion falls within a precise numerical range. Only then can the diamond’s brilliance be fully awakened through the interplay of light refraction and reflection, revealing its most dazzling shine.
Diamonds with perfect cut proportions allow light to reflect multiple times within, resembling a dance of light and shadows. In the end, they present a multi-layered display of color and fire to the viewer. For JOY COLORi, this commitment to quality is a promise to our customers. We firmly believe that only by perfecting every small detail can diamond jewelry become an indispensable companion in the lives of our customers, witnessing each important moment in their journey.
JOY COLORi exclusively imports CVD-created diamonds without fluorescence and phosphorescence from the U.S. All diamonds are Type lla without any post-grown treatment. Rough diamonds are first grown in the simulated underground environment. Carbon atoms are formed under high heat and great pressure to create a crystal structure. After it’s fully formed, it’ll be cut and polished for the best brilliance. Heat is no longer reflected by the atmosphere to reduce global warming.
After thousands of simulations from rough gems, cutting to producing actual diamonds, lab-grown diamonds have become identical to mined diamonds in hardness, physics, chemistry, optics, and thermal physics and share the same growing process.
Learn about Chemical Vapor Deposition (CVD)
JOY COLORi diamonds are all certificated ®carbon neutral and climate neutral. Renewable energy is used for the entire growing process with a 100% traceable origin and no mining that harms the environment.
2. Crafted by internationally renowned jewelry designers, offering unparalleled craftsmanship in jewelry art
JOY COLORi jewelry is designed by internationally acclaimed jewelers such as New York designer Ilaria Lanzoni and London designer Charlotte Pittel, bringing to life the many facets of life through exquisite jewelry creations.
Whether encapsulating the beauty of cities in collections like Love in New York and Wandering in Barcelona, or presenting classic literary works through the Little Prince collection or embodying “fate” in the Starry Fate series, each piece reflects exceptional craftsmanship. The depth of taste is evident in every design.
The stage for diamonds to showcase their captivating charm, the “setting,” is another detail that JOY COLORi meticulously attends to. The materials used in the settings are all made from precious metals such as 18K gold or platinum, ensuring durability against time and the elements, while offering exceptional comfort and being hypoallergenic.
To match the perfect cut proportions of the diamonds, masterful setting techniques are essential. JOY COLORi demands the highest standards in setting craftsmanship. From the birth of a single diamond to the presentation of a jewelry piece, every step is strictly controlled, because JOY COLORi never compromises on the quality of its jewelry.
3. Exclusively introducing CVD (Chemical Vapor Deposition) grown diamonds, registered under the trademark "JOY COLORi Future Diamonds."
We firmly believe that “sustainability is not a future tense, but an ongoing process.”
As technology rapidly evolves, the choices for diamonds are no longer limited to mining. In addition to mined diamonds, lab-grown diamonds have emerged as a sustainable alternative, contributing to global sustainability efforts. Many luxury brands, including De Beers and Prada, have also joined this trend by introducing jewelry featuring lab-grown diamonds.
JOY COLORi exclusively introduces diamonds crafted using CVD (Chemical Vapor Deposition) technology from the United States, certified with SCS sustainability credentials: Carbon Neutral® certification and Climate Neutral certification. The entire cultivation process uses renewable energy, and the diamonds are 100% traceable to their source.
4. Brand Consistency
JOY COLORi is not just a jewelry brand; it is a trusted presence for our customers. The brand represents consistency in quality—from the careful selection of each diamond to the creative design process, meticulous craftsmanship, professional packaging, and thoughtful after-sales service, JOY COLORi upholds the highest standards and most rigorous specifications at every step. Our focus on detail stems from our unwavering commitment to quality, ensuring that each piece of jewelry becomes a treasured work of art.
To provide customers with peace of mind when purchasing and confidence when wearing, we remain steadfast in maintaining brand consistency. This is not only a promise but also the core mission of our brand.
5. Lifetime After-Sales Service
JOY COLORi is always attentive to the needs and rights of each customer, and is committed to providing lifetime complimentary cleaning and maintenance services, ensuring that you can choose JOY COLORi with complete peace of mind. We recommend a thorough jewelry care session every six months to maintain your jewelry in optimal condition, keeping it as dazzling as the day you first wore it.
With thoughtful, attentive service, JOY COLORi protects the brilliance of your jewelry. Whether it’s professional cleaning and maintenance, free resizing of rings, or even helping you plan the perfect proposal moment, we are here by your side. Our goal is to be a long-lasting partner in your life, witnessing the important moments along the way.
