JOY COLORi|獨領業界引進實驗室培育鑽石

For a Sustainable Future

For a Sustainable Future

About sustainability certificates

“The entire mining sector is undoubtedly required to effect a radical paradigm change. Extraction of wealth from land that paradoxically does not produce wealth for the local populations who remain poor.” – A call to the world from Pope Francis.

International corporates such as Apple and various governments have set goals to achieve carbon neutrality by 2030 and net zero by 2050. “How to realize carbon neutrality” has been a major topic of the COP each year as well.

According to VOGUE, the fashion industry is responsible for 4% to 10% of global GHG emissions yearly. Therefore, the fashion industry is in the vanguard of this revolution for sustainability.

JOY COLORi has introduced carbon neutral, climate neutral, and the ESG+ Certified Brand Butterfly Mark, being the pioneer in the diamond market.

Changing the industry

As the world commits to carbon neutrality by 2030 and net zero by 2050, these have become an important mission for all humanity. Every industry in the world is working towards sustainability for future generations.

JOY COLORi has exclusively introduced diamonds with ®carbon neutral or climate neutral certificate, hoping to offer customers a different choice in line with the global sustainable development trend

We reject any action that harms Earth irreversibly such as deep drilling and labor exploitation. With genuineness, responsibility, innovation, and security as core values, we hope to lead the jewelry industry to sustainability and achieve green fashion that’s cleaner and pollution-free.

– Sustainability lies not in the future but in the present.

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Carbon Neutral®

When a corporate or organization achieves balance by offsetting CO2 emissions, it achieves carbon neutrality or the so-called net zero.

We imports diamonds from the first dealer in the world to get a ®carbon neutral certificate. ®It is a leading carbon neutrality project which evaluates carbon emissions from brand operations strictly and independently.

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Climate Neutral

The goal of climate neutrality is to achieve net zero for all GHGs.
Besides the balance of carbon emissions, regional physical effects need to be taken into account as well so carbon emissions and the Earth’s absorption reach a balance. Therefore, corporations and organizations around the world are committed to working towards zero impact on the environment and climate neutrality.

JOY COLORi imports from the world’s first ®climate neutral certified diamond dealer with a certificate from the independent SCS Global Services. It is used to evaluate gemstone and diamond production and treatment. We have passed the sustainable diamond standard (SCS-007) to achieve 100% climate neutrality.

The goal of climate neutrality is to achieve net zero for all GHGs.
Besides the balance of carbon emissions, regional physical effects need to be taken into account as well so carbon emissions and the Earth’s absorption reach a balance. Therefore, corporates and organizations around the world are committed to working towards zero impact on the environment and climate neutrality.

JOY COLORi imports from the world’s first ®climate neutral certified diamond dealer with a certificate from the independent SCS Global Services. It is used to evaluate gemstone and diamond production and treatment. We have passed the sustainable diamond standard (SCS-007) to achieve 100% climate neutrality.

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SCS-007 Sustainability Standard

JOY COLORi imports sustainable diamonds from Fenix in the U.S. Every diamond has passed the sustainable gemstone certification from the third-party SCS Global Services.

Fenix is committed to changing the environment and human lives for the better. It cares about the only Earth we have and the well-being of humanity while leading the gemstone industry to a sustainable, innovative, and responsible future.

It achieves climate neutrality with premium quality lab-grown diamonds and promises to realize 100% net zero before 2030 by switching to renewable energy for growing, cutting, and polishing diamonds, being responsible to the environment, and fulfilling the customers’ demand for ethical diamonds.

For the Sustainability

Our lab-grown Diamonds have 100% traceable origins.
And we seek to minimize the production of carbon emission.
And we have sustainable certificates from renowned, professional third-party agencies.

The American MVI Marketing LLC has stated that

About the Certificate

“Lab-grown diamonds” and “mined diamonds” are both real diamonds with grading certificates from international grading agencies. In 2019, 56% of the survey respondents already thought lab-grown diamond certified is more important than mined diamonds.

Appealing to the American and European markets and millennials

89% of the survey respondents were willing to choose “lab-grown diamonds” for their engagement rings, meaning they’ve been accepted by the major American wedding ring market. The millennials are more accepting of “lab-grown diamonds,” with 65% of the survey respondents willing to purchase them.

Value of fair trade

With the same budget, 74% of the survey respondents thought “lab-grown diamonds” gave them more choices than mined diamonds while avoiding inhuman mining, “blood diamonds,” and environmental damage.

The mainstream of jewelry in fashion

63% of the survey respondents learned about “lab-grown diamonds” from celebrities on social media and Hollywood stars. Diamonds are not just for wedding rings but the mainstream of jewelry in fashion as well.

Embracing technology

Many younger generations have recognized the value of “lab-grown diamonds.” Environmental friendliness and sustainability have become a trend as a result of technology and the change of time.